In the current competitive marketplace, protecting your brand is more important than ever. Trademark registration is one of the most effective ways to legally protect your brand.
Whether you’re launching a new business or expanding an existing one, securing your trademark provides legal safeguards and enhances your brand’s value.
This guide will explain the benefits and process of registering a trademark with the United States Patent and Trademark Office (USPTO).
You work hard to protect your brand. Your trademark is a big part of your brand and must be protected by timely renewals and watching for infringement.
A registered trademark is not a one-time achievement but an ongoing commitment. In the United States and most jurisdictions worldwide, trademarks must be renewed at regular intervals, typically every 10 years, to remain valid. Failure to renew can result in the loss of your exclusive rights, leaving your brand vulnerable to infringement and dilution.
Not paying attention to your trademark renewals can be problematic:
At Top Shelf Trademarks, we offer comprehensive trademark maintenance services tailored to your business’s unique needs. Our services include:

• Deadline Tracking: We monitor all renewal deadlines and send timely reminders.
• Filing and Documentation: Our team prepares and files all necessary renewal documents with the USPTO and international offices.
• Grace Period Management: We act quickly to utilize available grace periods and minimize risk if a deadline is missed

• Comprehensive Audits: We review your entire trademark portfolio to ensure all assets are current, properly registered, and aligned with your business goals.
• Gap Analysis: Identify missing registrations or marks that need additional protection.
• Strategic Recommendations: Advice on consolidating, expanding, or licensing marks to maximize value.

• Section 8 and 9 Filings: We handle all required maintenance filings to keep your U.S. registrations active.
• Evidence of Use: Prepare and submit specimens and declarations as required by law.
• International Maintenance: Coordinate renewals and maintenance for global portfolios through our network of trusted agents.

• Centralized Records: Secure digital management of all your trademark data.
• Custom Reporting: Access up-to-date reports on the status, deadlines, and value of your portfolio.
• Budget Tracking: Monitor renewal costs and plan for future expenses.
Whether this is your first trademark or your tenth, keeping up with renewals can be complex. Our trademark renewals and portfolio management can take care of everything so you never miss a deadline, preserve your trademarks, and keep your intellectual property protected.
With our firm, you work directly with a licensed U.S. attorney who guides you through every step of the trademark lifecycle. We provide personal attention and strategic advice tailored to your business, whether you’re a startup, creative, or established enterprise.
No matter where you are located, our fully electronic process allows us to represent clients across the United States and internationally. You get the convenience of virtual service with the expertise of a dedicated legal team.
We believe in clear, upfront pricing. Our packages for trademark renewals and portfolio management start at $1,200 (plus government filing fees), so you know exactly what to expect—no hidden costs or surprises.
Trademark renewals are complex but straightforward. Here’s what you can expect:
This step-by-step process ensures your trademarks are properly renewed and your brand remains secure.
Once you have your trademark, diligent management is important for keeping it by:
These are some of the top questions we receive from people interested in trademarks for their business.
In the U.S., trademarks must be renewed between the 9th and 10th year after registration, and every 10 years thereafter. Additional maintenance filings (such as Section 8) are required between the 5th and 6th year.
Most jurisdictions offer a grace period (typically 6–12 months) to file late renewals with an additional fee. If the deadline and grace period are missed, your trademark registration will lapse, and you may lose your rights.
Our trademark maintenance services include deadline tracking, preparation, and filing of required documents, portfolio audits, evidence of use submissions, and ongoing legal support to keep your trademarks active and enforceable.
Working with an experienced trademark attorney can keep your trademarks current and answer all your questions. We offer:
Contact us for a consultation for your business’ trademark renewal.
Don’t let your valuable business trademarks lapse or fall through the cracks. Protect your intellectual property and ensure your brand’s continued success with our trademark renewals and portfolio management services.
Ready to protect your trademark?
Contact TopShelf Trademarks today to schedule a consultation and begin building your brand security strategy. Our packages start at $1,200 (plus government filing fees), offering you peace of mind and expert legal support every step of the way. You can contact us by phone at (845) 417-7817 or by email at team@lkaplanlaw.com.
TopShelf Trademarks is dedicated to providing personal, attentive, and strategic legal services for all your trademark needs. Whether you’re seeking to register a new mark, renew an existing one, or manage a complex portfolio, our team is here to help you secure your business, your brand, your ideas, and your property.